Over a decade of research experience.

I’ve spent over a decade helping development teams make games better.

This could be helping efficient development through ensuring teams make games right the first time, minimising costly reworking later in development, to simply providing the data teams need to make the right decisions, minimising uncertainty and debate. I also help designers ensure their intended experience is whats felt by players, highlighting experience issues early, so course corrections can be planned into the development schedule early.

The last 10 years I’ve been working in the games industry with a wide variety of clients - from one-man-band indies all the way to multinational AAA studios on series as varied as Total War, Talking Tom, Star Wars, FIFA, Angry Birds and LEGO. Previously I worked on research projects covering entertainment and media, insurance and banking, e-commerce, government and charity.

I’m based in Brighton, UK. My aim is to work with you remotely, but available to travel.

Headlines

• 13 years experience in user research

  • 100s of research projects, across almost every genre and platform

  • 1000s of individual research sessions (of a variety of players, aged 4 to 82)

• History of growing and managing effective and happy research teams

  • Most recently led a team of 12, including 8 researchers

  • Experienced at growing research teams

• Extensive experience in research strategy

  • Reducing development risk by understanding the challenges early, and taking steps to mitigate the identified risks

  • This goes beyond merely playtesting - research can and should be involved in game design from the outset

• Proven evangelist for user research, both internally and externally

  • Trusted partner, loyal, returning clients

  • Experienced trainer - both internal and external facing training

• Maximises ROI of user research by ensuring it is embedded across the business

  • Ensured research fulfils team needs, and is not just a box ticking exercise

  • Methodological flexibility according to scope, timing and budgets

A selection of games I’ve assisted.