Over a decade of research experience.

I help development teams make games better, faster.

This could be aiding efficient development ensuring teams make games right first time and eliminating costly reworking later in development, or simply helping teams make the right decisions, minimising uncertainty and debate.

I also help designers ensure the player experience is as intended by designers, highlighting experience issues early, so adjustments can be made.

 

For 10 years I’ve been in the games industry working with a variety of clients - from one-man indies all the way to multinational AAA studios on series as varied as Total War, Talking Tom, Star Wars, FIFA, Angry Birds and LEGO.

I’m based in Brighton, UK.

  • 13 years experience in user research

    • 100s of research projects, across almost every genre and platform

    • 1000s of individual research sessions (of a variety of players, aged 4 to 82)

  • History of growing and managing effective and happy research teams

    • Most recently led a team of 12, including 8 researchers

    • Experienced at growing effective, skilled research teams

  • Extensive experience in research strategy

    • Reducing development risk by understanding the challenges early, and taking steps to mitigate identified risks

    • Beyond merely playtesting - research methods can and should be involved in game design from the outset

  • Proven evangelist for user research, both internally and externally

    • Trusted partner for loyal, returning clients

    • Experienced coach and mentor to research staff, and higher level management

  • Maximises ROI of user research

    • Ensured research fulfils team needs, and is not just a box ticking exercise

    • Methodological flexibility according to scope, timing and budgets

A selection of games I’ve assisted.

Raw numbers

Over 70 mobile games

Over 50 PC and/or console games

3 web products

2 physical products

2 VR games

1 mobile console game

1 partridge in a pear tree

PC/Console

Total War series - Creative Assembly

Runescape - Jagex

Remember Me - Don’t Nod

FIFA series - EA

LEGO series - TT Games

Little Nightmares - Bandai Namco

City Skylines - Paradox

Mobile

CSR Racing series - Boss Alien/Natural Motion/Zynga

Dead Trigger Series - Mad Finger

Score! series - First Touch Games

Sonic Dash series - SEGA Hardlight

Talking Tom series - Outfit7

Roblox - Roblox

What I’m looking for next

After years at a consultancy where interaction with teams was always time-limited I’m looking to develop real, long-term relationships.

I’m looking engage long-term with teams, making a tangible difference, helping and developing trust to ensure they make the best possible games.

Experience

Player Research

Studio Head & User Researcher

I was one of the first hires at Player Research, the world’s premium Games User Research consultancy. I aided the company to grow from 3 employees to 20, set up a second international research lab and a buyout and subsequent integration with Keywords Studios.

In my time at Player Research I (among other things)…

  • Was personally involved in over 150 research projects

  • Introduced and developed multiple new research methods to the studio

  • Developed research strategies for many of our clients and their games, communicating with key stakeholders

  • Led team growth and employee development

 

Pottermore

User Experience Analyst

User researcher tasked with guiding the move from Beta website to live of Harry Potter’s official online website - Pottermore.

 

Webcredible

Senior User Experience Consultant

Leading projects, external training and research strategy for clients at this user research and accessibility consultancy.

 

Ominor

Usability Consultant

Created and led the company’s usability delivery (both design and research services) in an agile development environment. Also set up the company analytics service.

 

Qualifications

MSc in Human Computer Interaction and Ergonomics - University College London (UCL) (2006)

BSc in Psychology with Artificial Intelligence - University of Birmingham (2005)